Writing Strategies for Environmental Professionals (this is not a self-paced course)

October 2 - 13, 2023

In order to design effective communication, one first requires a working knowledge of the audience, what appeals to the audience, and how to write appropriate and relevant sustainability goals. Students will learn to design effective communication, how to assess the target audience's demographics, preferences, and values, as well as stay updated on the latest trends and concerns within the target audience’s sphere.  From an informed view, students will learn how to craft tailored messages that resonate with the audience and address their specific needs resulting in successful communication. By employing the strategies, students can create impactful communication campaigns that not only promote their initiatives but also inspire engagement and collaboration from their audience.