Course
Communicating Sustainability 2024 Fall
Ended Dec 20, 2024
Full course description
Communicating Sustainability (this is not a self-paced course)
December 2 ‒ 13, 2024
This course familiarizes students with the most widely-used platforms for sustainability reporting, including the Global Reporting Initiative, Carbon Disclosure Project, Race to Zero and others. In the second module, students will learn how to make credible sustainability claims and avoid ‘greenwash’ or other misleading claims. The third and fourth modules focus on how to use social media proactively to communicate sustainability and respond to criticisms or controversies that arise on social media.