Full course description
Transform data-driven insights into real-world results
Digital analytics has evolved from simply tracking website traffic and page views, to understanding online behaviour and using this data to make informed business decisions. It’s time to view your organization’s digital assets as a critical profit-generating business channel, as opposed to a marketing expense.
This short introductory program provides a non-technical perspective on how data analytics can provide an accurate, real-time picture of your digital business initiatives. Discover ways to leverage online intelligence to make better data-driven decisions and respond quickly to change. Learn best practices for managing the online activities that impact bottom-line goals. Prepare yourself to optimize your organization’s digital ecosystem.