Full course description
Strategy
- Analyzing external forces that shape the marketplace: environmental scanning and market assessment
- Sources of competitive advantage and barriers to entry
- Building effective value propositions
- Contemporary models of strategic planning
Finance and Accounting
- Key financial/managerial accounting principles and tools
- The effect of transactions on the company’s financial position
- The budgetary cycle: preparing meaningful budgets, updating for changing situations, comparisons to actual, taking action to implement changes
- Cost-effective controls to safeguard assets and ensure policy compliance
- Time value of money: creating support for business decisions
Operations
- Core principles of high-performing processes
- Tactics: the role of operational building blocks (capacity, inventory etc.) in service and manufacturing processes
- Integrating operations with other functional areas
- Creating an effective operational strategy to support the organization’s value proposition
Strategic HR
- Fundamental principles of Human Resource Management
- Utilizing HR to integrate business strategy
- Driving results by managing performance
- Building high-level partnership skills
- Leading people through change
Marketing
- Understanding customers (businesses and end consumers)
- Market segmentation, targeting and positioning
- Making product, place, price and promotion decisions
- Digital and social marketing strategy